ShawnTheUniverse: Turning Personal Growth Into Music From Milwaukee
From Freestyles to Finding His SoundMilwaukee, Wisconsin artist Amiris Goggans, professionally known as ShawnTheUniverse, is building his musical identity around authenticity, personal development, and the belief that growth comes from constantly working on yourself. His journey into music began at just 16 years old, when he started posting freestyle videos on Snapchat and freestyling with friends. After graduating, Amiris took his creativity a step further and began making music for the first time using BandLab.
What started with a phone and a gaming headset inside his own room eventually developed into a catalog of more than 100 songs. For Amiris, music became more than simply creating songs—it became a way to explore his own experiences, challenges, ambitions, and the person he wanted to become.
Music Built Around Growth and Self-ImprovementA major part of ShawnTheUniverse’s identity is his focus on personal development. Amiris strives to improve himself every day by working through his struggles, taking accountability for his actions, and pushing himself toward becoming the best version of himself possible. Those ideas naturally make their way into his music, giving listeners an opportunity to connect with someone who is still growing while encouraging them to do the same.
His music primarily emphasizes vocals and melodies before transitioning into rap, where he often uses a distinctive low-pitched voice. That combination gives ShawnTheUniverse a sound that reflects both his melodic side and his ability to flow when the moment calls for it.
A Sound Created From His Own VoiceOne of the things that originally attracted Amiris to music was the idea of discovering what he could create with his own voice. Rather than simply listening to other people’s voices, he became fascinated by the sounds and possibilities he could create himself.
That curiosity helped inspire him to begin recording music with extremely limited equipment. With nothing more than his phone and a gaming headset, Amiris started developing his craft from his own room. Over time, those early experiments became experience, and that experience helped him build a growing catalog and a clearer understanding of the artist he wanted to become.
More Than 100 Songs and the Next ChapterWith more than 100 songs under his belt, ShawnTheUniverse believes he has reached an important point in his development. The next challenge isn’t simply creating more music—it’s getting his name and his sound out to the public.
Amiris recognizes that establishing yourself as an artist can be one of the most difficult parts of the journey. Still, he remains focused on breaking through that barrier and continuing to climb toward the level of success he envisions for himself.
From Branding Challenges to Career MilestonesOne of the biggest challenges Amiris has faced has been figuring out how to properly brand his content and improve the overall quality of his music. At the same time, one of the highlights of his career has been learning how to brand himself and reaching the milestone of creating 100 songs.
That milestone gave him a chance to reflect on just how much effort he has put into developing his craft. Every song, experiment, and setback has contributed to the artist he is becoming today.
Building a Personal Fan BaseLooking ahead, ShawnTheUniverse has a clear vision for where he wants to be within the next two years. He hopes to build an Instagram following of around 5,000 people while creating a genuine personal fan base—an audience that doesn’t just listen to his music, but actually knows who he is and can relate to his journey.
For Amiris, that connection matters. He wants listeners to feel as though they have known him since day one, creating a relationship between artist and audience that goes beyond simply streaming a song.
Connecting With Like-Minded People Through MusicAt the heart of ShawnTheUniverse’s vision is a desire to connect with people who value growth and personal development. His music gives him a platform to talk about becoming better, pursuing success, and navigating the experiences that shape a person’s journey.
That message, combined with his melodic vocals, unique rap delivery, and growing catalog, gives ShawnTheUniverse a foundation he can continue building upon as he works to introduce his music to a much wider audience.
The Goal Is Simple: Keep Growing and Get HeardUltimately, Amiris Goggans is looking to turn the work he has put in behind the scenes into meaningful connections with listeners. His primary goal is to get more people to tune into his music, engage with his content, and discover what he has to offer as an artist.
Starting with a gaming headset and a phone, creating more than 100 songs, and developing a sound centered around personal growth, ShawnTheUniverse’s story is still being written. As he continues working on his branding, his music, and his relationship with his audience, Amiris is betting on the same quality that has carried him from his first freestyles to where he stands today: the willingness to keep improving.
