ZAZA: Atlanta’s Voice of Purpose, Passion, and Persistence
Born and raised in Atlanta, Georgia, Cheresse, better known as Reese or ZAZA, is an artist whose connection to music goes far beyond simply creating songs. As a producer, rapper, singer, business owner, influencer, and promoter, she has dedicated her life to building a legacy through creativity, authenticity, and purpose.
How it all started
For ZAZA, music has always been more than entertainment—it is her language, her lifestyle, and the driving force behind everything she does. Growing up in Atlanta as a proud Grady baby, she was heavily influenced by her mother, a respected rapper during the 1990s. Watching her mother pursue music inspired ZAZA to follow a similar path and develop her own unique voice within the industry.
“Music is my language, my way of life, and what pumps through my veins,” says ZAZA. “Anyone who breathes music will connect to what I’m bringing to the culture.”
Trials and tribulations
Throughout her journey, ZAZA has experienced both success and personal challenges. One of her greatest struggles was losing sight of both herself and her faith, which left her living in fear rather than pursuing her true purpose. Through spiritual growth and a renewed relationship with God, she was able to rediscover who she is and gain the confidence to fully embrace her calling.
That transformation now fuels her mission as an artist. Beyond creating great music, ZAZA wants to inspire others to push past obstacles, trust their gifts, and never give up on their dreams.
Her talent and dedication have already led to impressive accomplishments. As a producer, she has worked on projects that reached major audiences through WorldStarHipHop, with one project surpassing 2 million views and another exceeding 4 million views. She even appeared in one of the successful releases, showcasing her versatility as both a creator and performer.
What’s next
Looking toward the future, ZAZA envisions becoming a worldwide household name recognized for creating impactful music while helping others discover their own purpose and potential. Her goal is not only to entertain but to motivate people to overcome adversity and pursue their calling with confidence.
Now, ZAZA is preparing for the release of her highly anticipated new single, “Feel It,” set to drop on June 26, 2026. The record represents the next chapter in her artistic journey and serves as a powerful introduction to an artist who is fully committed to her purpose and determined to leave a lasting mark on the music industry.
With a story rooted in faith, perseverance, and passion, ZAZA is proving that she is more than an artist—she is a movement in the making, and she is here to stay.
